Last January, were he alive, Elvis Presley would have turned 75-years old. While Elvis never personally visited Silver Spring (to my knowledge), a large sandwich board did depicting him in his second film Loving You. The scene was captured by Glen C. Dorsey who snapped a photo of a trailer parked next to Roth's Silver Spring, located at 8242 Georgia Avenue. Based on the screening of the Bing Crosby film Man on Fire, the photo was taken on one of three days, August 18-20, 1957.
Roth's was originally named the SECO, which was Silver Spring's first movie theater that opened on November 7, 1927. The Silver Spring architect and builder firm Faulconer & Proctor designed the theater and its adjoining structures for James H. Cissel, president of the Silver Spring National Bank. The name was an acronym for Suburban Electric Company, owned by Rockville resident William Valentine Wilson. Wilson managed both the Silver Spring SECO as well as another by the same name in Rockville that had opened circa 1915, making it Montgomery County's first movie theater.
In 1953 Sam Roth took over operation of the Silver Spring SECO. All of the original 1927 building was razed except for the theater's ceiling, side and back walls. Silver Spring architect Warren G. Sargent designed a new theater that was constructed in the shell. Washington Post entertainment critic Richard L. Coe described the interior of the new theater in his April 16, 1953 "One on the Aisle" column as having a "...large, living room-like lobby and a box office that's like a bank counter...those who are waiting for seats will find themselves being entertained in the living room by a Hammond organist or a string trio...all told, it's going to be a snazzy spot."
I doubt that this Mantovani-style background music was what the teenyboppers had in mind when they showed up during the ten days that Loving You was screened from August 23 to September 1, 1957. Billed as the "Sensational story of a boy who uses his fists as well as his voice to fight his way to the top of show business!" the movie offered a few firsts for Elvis' fans.
Most exciting was the fact that this was his first Technicolor film. Because of this, Elvis had his natural dirty-blond hair dyed jet-black because he thought he would look better like his screen idols Tony Curtis and Marlon Brando, both of whom had black hair. Elvis also received his first on-screen kiss in this movie, planted by actress Jana Lund. Oh, and it was also the film that introduced to the world the number-one hit single "(Let Me Be Your) Teddy Bear."
In 1969 Roth's Silver Spring was renamed Silver Spring East to differentiate it from the chain's Silver Spring West, a small theater that opened that year in a former ice skating rink at 951 Thayer Avenue. Both theaters closed in 1991. A few years later the by then unique 40-year old facade of the Georgia Avenue location, with its upper-story patterned brick facing, curved plate glass window, turquoise terrazzo panels, and "floating" display case, were torn off by owner Bethel World Outreach Church.
Advertising piece for the Silver Spring Ice Skating Rink, 951 Thayer Avenue, that would be converted in 1969 into the Roth's Silver Spring East Theatre. Colllection of SSHS.
951 Thayer Avenue as it appeared sometime between October 20- 26, 1976 during the run of the Charles Bronson and Jill Ireland movie From Noon to Three. Photo courtesy Robery K. Headley from his book Maryland's Motion Picture Theaters.
In their place was installed a facade fabricated of Dryvit, the cheap process by which a building's facing is "modernized" by the application of Styrofoam panels that are covered in stucco and then painted. Where the cursive "Roth's Silver Spring" neon letters and theater marquee once stood, today there is affixed three white stucco-covered crosses carved from Styrofoam.
Dryvit encased 8242 Georgia Avenue. Photo taken March 8, 2010 by Jerry A. McCoy.
"On a hill far away stood an old Styrofoam cross..." Photo taken March 8, 2010 by Jerry A. McCoyIf you have any unusual memories of seeing films at either Roth's Silver Spring East or West or of ice skating on Thayer Avenue, PLEASE email them to sshistory@yahoo.com or mail to Silver Spring Historical Society, PO Box 1160, Silver Spring, MD, 20910. Our web site is www.sshistory.org. Only with your help can Silver Spring's history be documented and preserved.

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