Why Takoma Park, Maryland should, could and needs to follow Claremont, California's lead
In today's economic climate, everyone can relate to the importance of saving money. Purchases for non-necessities are kept to a minimum, if not eschewed entirely, and deals are sought regardless of a product's price or source.
While this makes sense from a consumer standpoint, looking to save money can have significant consequences to a local community. To help quell these challenges to independent businesses in cities across the nation, the "3/50 Project" was launched to expand awareness on how consumers spend money.
The premise behind the 3/50 Project is to encourage local residents to pick 3 small businesses within their community and spend $50 a month at each. This helps ensure their survival amidst economic doubts so prevalent today. Stickers advertising the campaign rest in store windows, and flyers are available offering statistics about the scope of what the project could mean to local business.
For example, if half the employed U. S. population spent $50 a month in independently run businesses, $42.6 billion in revenue would be raised. Additionally, for every $100 spent in independently owned businesses, $68 returns to the community through taxes, payroll, and other expenditures. If the same money were spent at a national chain, only $42 would remain. When purchases are made online, nothing comes back to the community.
Business owners in Claremont are taking notice. Joan Bunte, owner of Stamp Your Heart Out in the Village, has been in retail business in Claremont for over 30 years and was the first to bring the 3/50 Project to the attention of the city. Ms. Bunte first heard about the program through a manufacturing representative and wants to get other businesses involved. So far, local owners place information about the 3/50 Project in their customer emails and newsletters, with reactions that are generally very receptive.
Ms. Bunte expressed the kind of personal relationships Claremont residents enjoy within their community. "Claremont shoppers want to identify with stores, they want to know the owner and they want to see your face," she said.
Another Claremont store owner, Sal Medina, who runs the Packing House Wine Merchants in the Village West, said the focus of the program reaches further than his immediate place of business, even while it's indeed his priority. "...shopping local is something Claremont has always backed, but in this economy, we wanted to tap into the idea that 'Shop Local' is for everybody. We live in a small community surrounded by small communities, and the need for support is greater than neighborhoods."
The subtitle for the 3/50 Project on its logo reads, "Saving the brick and mortars our nation is built on." With tough economic times, the goal is ensuring small business will still be there when the climate improves which will require strong community support.
For more information, visit www.the350project.net
(This story was originally published in the July 22, 2009 edition of the Claremont Courier by Sean Pravica. Reprinted with kind permission from editor Kathryn Dunn and with gratitude to Brenda Bolinger).
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